Thursday, February 18, 2010

Design History IV: Vancouver Olympic Logo


I'm posting this not because I like this logo, but mainly because I was trying to figure out what the hell it is...So I did some homework, and found out that it's not what I originally thought it was, namely the lovechild of Stonehenge and the Michelin Man...No, in fact it's called Illanaaq, and it represents an inukshuk, a traditional stone sculpture used by Canada's Inuit people (the indigenous people of the Artic region)...

The colors represent the regions of Canada: the green and blues symbolize coastal forests, mountain ranges and islands. The red represents Canada's Maple Leaf and the yellow depicts the brilliant sunrises...The logo was designed by local graphic designers Elena Rivera MacGregor and Gonzalo Alatorre and it beat out over 1,600 submissions...Below is a photo of a real one...So There You Go!


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